It’s not exactly easy to scratch an itch down there, which is why it’s so frustrating when it happens. Vaginal itching can be caused by something as simple as your period products, or hormonal fluctuations, but in other cases it can actually be a symptom of a more serious issue.

Any condition that persists should always be investigated by your doctor, but these are some of the most common reasons women find they experiencing the irritating itching.

1. Bacterial vaginosis (BV) is the most common reason for vaginal itching and is caused by an imbalance in healthy bacteria and a change in vaginal pH.

It feels similar to a yeast infection, but in this case, the discharge is more watery and usually has an odour.

Initially you can treat the this with a cream from the pharmacist, but if it doesn’t clear up after the suggested usage time, you’ll have to see your doctor.

2. Yeast infections just like BV, is frequently the result of vaginal pH being out of balance. They can occur at random or following antibiotic use, sex, stress, or a change in diet (and women with diabetes have a higher risk). In addition to itchiness, you may also notice curdled, white, or thick discharge.

Again an over the counter remedy can often help, but to avoid recurrent infections try taking a probiotic with a high bacteria count of acidophilus which will help keep yeast in check.

3. Allergic reaction sometimes this skin irritation is caused by allergies to certain products and you can get it from anything with perfumes or additives, including condoms and lubricants. If you are shaving down there, that can also set up a reaction and is really best avoided. In addition to the itching, you may also notice redness, swelling, and skin thickening.

If you know that you’re susceptible to vaginal irritation, use hypoallergenic products, like shampoo, fabric softeners, and laundry detergents, soaps, and irritating lubricants. Also avoid anything with chemicals and additives such as scents or colours as sometimes found in toilet paper or wipes so always go for unperformed and uncoloured.

4. Genetic skin disorders can cause redness and itching in the genital region, along with a patchy or rash-like appearance. Treatment is usually a mild steroid like hydrocortisone and taking oatmeal baths can help alleviate the discomfort.

5. STDs (sexually transmitted diseases) can definitely give you vaginal itching and the main cause is unprotected sex. As well as chlamydia, herpes, trichomoniasis, and gonorrhoea women can also pubic lice.

With any of these, the itching (or tingling sensation) can progress to pain and burning, and if you have any other common STD symptoms like burning while you pee, foul-smelling discharge, sores on your genitals, and pain during sex you should immediately get tested by your doctor or at a clinic.

6. Hormone fluctuations, which are common in women throughout their lives, whether during the menstrual cycle, pregnancy, menopause, or while using the Pill/HRT/Coil then, you may experience vaginal itching. These products often have high doses of oestrogen and synthetic progestins which can upset your own natural hormone balance with their side effects.

Dryness is another indicator that hormones could be to to blame for your pain. When it comes to a period, the products you use during that time of the month (like pads and panty liners) often contain fragrances and that can add to the discomfort. If this happens to you often, consider trying a menstrual cup or organic cotton products, which may be less irritating.

Keeping your hormone levels in balance will certainly help and bioidentical creams can be applied vaginally as part of the application routine to ease such symptoms.